Enterprise & B2B Ecommerce Platform Comparison Across EU and US Markets

This enterprise and B2B ecommerce platform comparison is created to represent the ecommerce platforms across EU and US markets that are worth considering!

There are thousands of platforms and ecommerce solutions in existence, with varying target markets, feature-sets, levels of complexity, levels of support, and etc. Choosing between these solutions is getting more and more difficult, with obvious changes and new solutions entering the market. This enterprise and B2B ecommerce platform comparison is created to represent a list of possible solutions, with helpful information around the market, market share, core selling points, and more. The process of choosing an ecommerce platform can be challenging whether it is choosing an ecommerce solution for the first time or replatforming for a current online store. A thorough evaluation of the platform is required, as well as, considering the core functionalities, admin workflows, integrations, and third-party solutions. Factors such as whether the ecommerce platform is self-hosted or fully-hosted will also come into play.

➢ Shopify Plus

Since the launch of one of the best Shopify plans – Shopify Plus, this platform has been gaining market share and is already known as a real contender. This platform has some great advantages when it comes to robust and reliable third-party applications and maintenance costs. Shopify Plus does have some downsides for complex retailers. The main benefits are no need for technical personnel, quick time to launch, an extensive network of third-party app developers, hugely agile platform. The disadvantages are low support for complex product data, poor native filtering, and no native support for multi-store. For more information on how to take advantage of this platform for your ecommerce website in the United Kingdom, click here

Enterprise & B2B

➢ Magento Commerce

This is a widely used ecommerce solution that powers and support thousands of retail websites across the globe. It is more geared towards the enterprise era. It offers a wide range of native features, an intuitive content management system, customer groups, advanced merchandising capabilities, customer segmentation, and etc. It is highly scalable, comes with vast native functionality and features, it is open and flexible from a web development perspective, extra BI & order management products. Like any platform, Magento has its own weaknesses including the high maintenance costs, high cost of ownership, the open-system structure can cause troubles, and etc.

➢ Demandware/Salesforce Commerce Cloud:

After the acquisition in 2016 of Demandware, the company is rebranded as Salesforce Commerce Cloud. This is a Software-as-a-Service platform and it is hosted in the cloud. Scalability, stability, support, and a rich feature are the main focus of this platform. This platform is the leader in B2C enterprise ecommerce. It comes with powerful personalization functionality, amazing multi-channel functionality, and integrates well with other cloud-based CRM services. It has a high cost of ownership and isn’t always the best intuitive platform to use.

➢ Shopware Enterprise:

This is a leading ecommerce platform in Germany. The platform has a similar native offering to Magento, with multi-store capabilities, core selling points, advanced features, and native B2B feature set. This is an open-source solution and has a powerful eco-system in Germany’s market. It is scalable with a wide selection of existing integrations. Some of the disadvantages are no cloud offering, rigid to use in specific places, high on-going cost of ownership, small market share in the UK.

➢ Oracle Commerce Cloud:

Enterprise & B2B

A simple ecommerce solution created to stimulate rapid growth. It has impressive features, omnichannel features, built-in personalization, advanced merchandising capabilities, and much more. There are built-in A/B testing capabilities and good support for complex data. The cost of ownership is high and there are very few native integrations with popular third parties.

Consider these top B2B platforms, make your own comparison, and decide which one fits your needs the best!

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